Website Design For Your Wellness Business BONUS: DIY Brand Design Workshop Message


Sometimes we have to hear things 20 times before it sinks in, right?  This is definitely the case for a lot of entrepreneurs when it comes to honing in on your niche, so it’s time to sit down and figure this question out once at for all!

You can’t be everything to everyone, so before we dive into the fun design stuff, let’s first get clear on your brand message, what you want to be known for, and how you want it to make people feel.

We want a clear and compelling brand message.  Once we get your message right, creating a cohesive, consistent, and captivating brand design will be so much easier! 

Since this part of the branding process goes deep, and requires you to answer a lot of questions, I’m breaking this out into a 3-lesson process.

We’re going to talk about your industry, and what you specifically love to do, make the most money doing, and want to do more of in your business.  Remember, there are no right or wrong answers, and nobody is going to read them but you, so try to be brutally honest with yourself. It will only hurt you if you answer questions with what you think should be the right answer, instead of what is. I also encourage you to trust your gut. Challenge yourself to write down anything that comes to mind first. There is often deep truth in those immediate, instinctual answers.

Here are 15 Questions to ask yourself:
Not all of these will apply to you and you don't need to answer them all. However, don't skip a question just because it's uncomfortable. Those are usually the ones we need to dig deeper on.

  • Why did you start your business in the first place?
  • If your business could be anything you wanted, what would that look like?
  • What would you be doing if money were no object? Is it the same as what you are actually doing?
  • What tasks are you currently doing for your business that you don’t enjoy?
  • What is your biggest challenge?
  • What would the perfect day look like in your business?
  • Do you currently sell services or products?  List them all here.
  • What is your favorite thing to do for your clients?
  • What is the most profitable thing you sell to your clients?
  • Does the most profitable thing you sell overlap with your favorite thing?
  • If not, can you increase the value of your favorite thing so that you can increase the price and make it more profitable? Ideas - tighten up your process, package it up and add deliverables or additional custom work to make it a premium product/service
  • Why do your clients choose to hire you?  What makes you the best person to assist them?
  • What is the result your clients achieve after working with you?
  • How do your clients "feel" when they are done working with you?

Pay attention to the overlaps you see in your answers.  This will be a very good indication of WHAT specifically you should be focusing your growth on because it’s the work that lights you up the most, and it’s the work that generates the most results (and most likely, profit). 

Lesson Activity

Grab your journal or online notes app (ideally, the same one you used from lesson 1) and spend some time answering these questions above.  The idea is to get the words out of your head, and onto paper, so that you’re one step closer to figuring out the big question, "What do you want to be known for?"

13 Lessons

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