Website Design For Your Wellness Business BONUS: DIY Brand Design Workshop Audience


I know we’ve all been asked at one point in our business journey, "Who is your ICA?"  Really? Do you know who your ideal client avatar really is? And I don’t want you to ignore this question, because it’s a big one, and will only make the process of designing your brand that much more effective.

Your website will be more likely to attract your ideal client if they can tell you are talking directly to them.

So before we go any further, let’s work on creating an Ideal Client Avatar, by going through a list of questions that will help you get inside their head.

An ICA is basically a detailed description of who your target customer is. The description looks at all you need to know to be able to speak directly to them. It can often look a lot like you 5, 10 or even 20 years ago - it includes some personal details, as well as information on inspiration, problems, fears, objections and deepest dreams.

Take a few minutes, and think back to your favorite clients.  If you are brand new to business and don’t have any clients, visualize your perfect client. This is going to feel weird filling out all these details for someone you’ve never met or doesn’t exist, but just trust me.

This is going to help us get one step closer to figuring out that big question that we talked about in the previous lesson, "What do you want to be known for?" 

There are four ideal client tables in the Google Doc link for you to fill out:
1 - Personal
2 - Information and Inspiration
3 - Problems, fears, objections
4 - Wildest dreams

Open the Google Doc ICA Worksheet here, and save a copy for yourself.

Then go through the table and fill in the answers to as many questions as you can. I know this seems overwhelming, but it’s totally ok to jot down the quickest answer that comes to mind.  I don’t want you to spend too long on this, so just do as much as you can. The idea is to get the words out of your head, and onto paper, so that you’re one step closer to figuring out the big question, "What do you want to be known for?"  

Lesson Activity

Complete your ICA Worksheet then answer the question below.

13 Lessons

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