Can I just say, you are amazing. I’m so proud of all the work you’ve put into this.
In the previous lesson, you worked hard on curating a large Pinterest Board, full of inspiration and images that speak to your heart and your mission. Now it's time to start cutting out some of the images that just don’t work with your brand tone.
We’re looking to identify each of our tone words within our images.
You want to go back through your Pinterest Board and delete any images that just simply don’t belong, and aren’t being used to convey anything of importance.
On the flip side, if you still have brand tone words that are not yet being represented in your Pinterest Board, it’s time to start looking elsewhere. Head on over to some free (or low priced) stock photography websites to start searching for your missing brand tone words using a relevant image search, similar to what you did in yesterday’s exercise.
When you find images that will work for your brand, go ahead and download them to your computer (if free) or screenshot the images so that you can use them in your mood board if you want. We are only using these for inspiration.
If you want to go one step further, you can upload those images directly to your Pinterest Board as well, so that you have them all in one place, but this isn’t necessary.
Cull or add images as needed. Ideally, you want to get to a maximum of 15-20 images at this point, with several images to represent each brand tone word.