Now that we have your Mood Board, we are going to look at fonts.
It's suggested to limit your brand to 2-3 fonts. Choose 2 main fonts that have balance and contrast. Many fonts use one serif font and one sans-serif font.
The small features on the ends of strokes in some fonts are known as “Serifs.” Some common Serif typefaces are Times New Roman, Georgia, Palatino and Garamond.
In contrast, common Sans Serif typefaces include Arial, Helvetica and Tahoma.
Choose one accent font for occasional use and visual interest. This is often used in your logo as well.
Fonts tell a story and can change the feel of your brand. Think about your brand tone words and be sure that your fonts are aligned with those words. Are they minimalistic, elegant, bold, vintage?
Some examples of how fonts can feel:
You don't need to pick an exact font, I can help you with that during the brand design, but you want to narrow down the feel of your font and decide if you would like an accent font. Canva is fun for this to. You can simply open up a blank canvas and play with fonts.
Here are a few resources for familiarizing yourself with fonts. I do not recommend purchasing fonts until we have reviewed in our strategy session.
Canva Font Combinations
Google Fonts
Creative Market*
MyFonts
Review the font chart above and decide which feel best fits your brand.
Decide if you would like an accent font and if so, pick 2-3 that you like the look of.
